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Here are the latest additions to Oesterle Library's marketing collection. Click on the title of the book for more information.

Jeans : a cultural history of an American icon - James Sullivan
Call Number: 687.1 Su5j
Jeans are ubiquitous in modern US life, but this reviewer, for one, never thought much about how they got that way. Journalist Sullivan, however, has, and the resulting history makes for a fascinating read. He begins with the hazy origins of the blue denim cloth from which jeans are traditionally constructed, including an exploration of the weaving and dyeing process. He looks at the start of indigenous US jeans manufacturing with the advent of the Gold Rush, the rise of US companies and the increasing popularity of jeans for daily wear, and their evolution into a high-end designer staple. Along the way, the author touches on issues of class and gender, corporate accountability, advertising, and environmental responsibility, convincingly arguing that jeans are a lens through which readers can understand US culture. In Sullivan's final analysis, jeans represent all of the contradictions that define the US--the desire for rebellion and conformity, for authenticity and status, for androgyny and overt sexuality, for youth and wisdom. They are a working-class garment that can cost as much as seven or eight hundred dollars. Jeans, Sullivan says, are us. -Choice Reviews

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